Community Management
온라인 커뮤니티를 열고 규칙과 멤버 참여 구조를 설계해, 운영자 개입 없이도 스스로 굴러가는 생태계로 키우는 역량이다.
커뮤니티 운영은 공통 관심사를 가진 사람들이 모이는 공간을 만들고, 멤버 간 연결을 촉진하며, 지속 가능한 참여 구조를 설계하는 역량이다. 플랫폼 선택과 규칙 설정부터 콘텐츠 전략, 갈등 중재, 성장 지표 관리, 수익화까지 커뮤니티의 전체 생애주기를 다룬다.
Defines community maturity across 4 stages (Emergent, Established, Managed, Networked) with maturity criteria spanning 8 domains: strategy, content, leadership, governance, culture, tools, operations, and metrics.
Classifies 50 core community manager skills into 5 families (Strategy, Engagement, Business, Content, Technical) with role-based priority mapping across Moderator, Specialist, Manager, Strategist, and Director levels.
Models the online community lifecycle in 4 stages (Inception, Establishment, Maturity, Mitosis) with academically validated operational strategies and success metrics for each stage.
Systematizes practical frameworks including the SPACES Model (6 business outcomes), Commitment Curve (4 participation levels), and 7Ps of Community Experience Design.
Communities of Practice theory explaining how participation stages (peripheral participation, full participation, leadership) ground the level-by-level transitions in community management
